Originality is  very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible.